For the 2025–26 season, I personally pledged $20 for every point I scored, every block I made, and every New York Sirens win — contributing $1,080 to The Michael J. Fox Foundation for Parkinson's research. The NHL's incredible $10,000 contribution, the generosity of pledge matchers, and the support of Gwyn Phillips, Haley Winn, fans, followers, and teammates made this so much bigger than I ever imagined. Thank you for believing in this from the very beginning. ~ Ally Simpson

Make a one-time donation

Pledge Matching is closed for the 2025–26 season.
Thank you for being part of this with me. See you in Fall 2026. 💙

Track the New York Sirens!
NHL Logo
Major Announcement · April 2026

The NHL Backs
Shake On

$10,000 contribution to Parkinson's research.

"The NHL is proud to contribute $10,000 to Shake On, supporting the Michael J. Fox Foundation — an official partner of the NHL Foundation. We're proud to support Ally Simpson's Shake On efforts to raise awareness and advance research for Parkinson's."

— NHL

"So grateful for your support!! I can't thank the NHL enough."

— Ally Simpson

Special Collaboration · April 1, 2026
🏒 NY Sirens vs Minnesota Frost · 7 PM EDT

Community Heroes Night
at The Rock

Come out. Show up. Shake On.

James Simpson · Honorary Founding Member · Shake On

A portion of ticket proceeds from tonight's regular season home game benefit The Michael J. Fox Foundation for Parkinson's research.

On April 1st, my dad — the reason Shake On exists — will drop the puck at Prudential Center. More than ten years after his Parkinson's diagnosis, he's joining us at center ice. I don't have the words for what that means to me.

Tonight is one of the last regular season home games of the season, and a portion of every ticket sold is going directly toward Parkinson's research. Come out, cheer loud, and let's Shake On together.

Founder & Chief Advocate · 2025–2026 PWHL Season
🏒 New York Sirens · Defense · #20

Ally Simpson's
$20 Pledge

Every point. Every block. Every win.

$20
Per Point
Scored
$20
Per Block
Made
$20
Per Sirens
Win
🎯 Goal: $20,000 — 20 for #20

I play defense for the New York Sirens in the PWHL, and I wear number 20. For the 2025–26 season, I personally pledged $20 for every point I scored, every block I made, and every New York Sirens win — contributing $1,080 to The Michael J. Fox Foundation for Parkinson's research. The NHL's incredible $10,000 contribution, the generosity of pledge matchers, and the support of Gwyn Phillips, Haley Winn, fans, followers, and teammates made this so much bigger than I ever imagined. Thank you for believing in this from the very beginning. ~ Ally Simpson

Special Collaboration · March 8, 2026
🏒 NY Sirens vs Ottawa Charge · 12 PM EDT

Gwyn Phillips'
$3 Per Save

A friend, a rival, and a really good cause.

$3
Gwyneth Phillips · #33 · Ottawa Charge

Every save Gwyn made on March 8th goes straight to The Michael J. Fox Foundation for Parkinson's research.

My good friend Gwyneth agreed to donate $3 for every save she made on March 8th — which meant I had absolutely no choice but to shoot the puck as many times as humanly possible. Sorry, Gwyn. It was for a great cause.

Every dollar goes directly to research. Want to match her pledge? Every dollar counts. Let's Shake On together.

Special collaboration · Regular-season finale
NY Sirens vs Boston Fleet · Sat Apr 25 · 12 PM ET · Tsongas Center, Lowell

Haley Winn × Shake On

The New York Sirens' last game of the regular season — with a cross-league pledge for Parkinson's research.

Haley Winn · Boston Fleet

For this game, Haley is matching Shake On with two pledges tied to the score sheet: every goal scored in the game, and every shot Boston puts on net.

$10
Per goalTotal goals in the game (both teams)
$3
Per shot on goalBoston Fleet shots on net

Rivalry stays on the ice — research is the shared win. Every matched dollar goes to The Michael J. Fox Foundation for Parkinson's research. Tune in, cheer loud, and let's Shake On together.

Game center · PWHL
Shake On Total 2025–26 Season
$50,025
Goal: $20K
250.1% of goal
Pledge Matches $30,471
One-Time Donations $9,554
Special One-Time Donations $10,000
0 Regular season games remaining

About Shake On

Ten years ago, my dad James was diagnosed with Parkinson's disease. If you know someone with Parkinson's, you know how it changes everything — not just for them, but for the whole family. My dad has always been my biggest supporter. He's the reason I fell in love with hockey, the reason I kept pushing through every challenge to get here. Since his diagnosis, he's adopted a phrase that's become our family mantra: Shake On — a reminder to keep moving forward, no matter what.

This season, I wanted to find a way to use my platform as a professional hockey player for something bigger than the game. So I launched Shake On. I play defense for the New York Sirens in the PWHL, and I wear number 20. For the 2025–26 season, I personally pledged $20 for every point I scored, every block I made, and every New York Sirens win — contributing $1,080 to The Michael J. Fox Foundation for Parkinson's research. The NHL's incredible $10,000 contribution, the generosity of pledge matchers, and the support of Gwyn Phillips, Haley Winn, fans, followers, and teammates made this so much bigger than I ever imagined. Thank you for believing in this from the very beginning.

More than 6 million people worldwide live with Parkinson's, and there's still no cure. But research is making progress, and every dollar helps. Thank you to everyone who pledged, donated, or shared the campaign — 100% of what you gave goes directly to MJFF's research efforts. Let's Shake On together.
~ Ally Simpson